Psychology of Color: White

White has a clarifying effect on our psyches. It is the color of purity, clarity, and new beginnings. Floral design based around white will generally produce a serene environment in which people will enjoy spending time in.

Depending on whether a yellow-based or blue-based white is used, a warm or cool overall scheme will be created.

 Warm natural elements and rusty reds offset the "coolness" of the hot white flowers, and black containers. Dark metal containers ground arrangements giving them a full and weighty appearance. They also take on the temperature of the flowers used; Warm colors make them look warm and vice versa. 

Blue-based whites give this event a "cool" color scheme. The crystal and polished silver elements amplify the cool setting. Contrasting the stark white, a variety of hot pink and red flowers boldly stand out, but they still take on the temperature of their surroundings.

Lighting has the biggest impact on the color temperature of a setting. The cool evening light washes over the white tables giving them a blue hue. Warm lighting will dramatically increase the color temperature of any setting.  Candlelight, if it is a twilight to late night event, is highly effective for warming up a cool palette. 

 However, white can also generate a cold, sterile and harsh atmosphere. If that is not the goal in mind, offset the rigidity by softening the palette with warm, "soft", natural elements, or using whites with a yellow base rather than blue. The yellow-based green and white flowers are arranged in a warm terra cotta container. The relative "coolness" of the light green linens are offset with deep brown bamboo chairs. The yellow midday light also adds to the "warm" environment.